Everything Nobody’s Telling You About Social Media
Influencer fraud is the industry phrase of the year and people are more sceptical than ever before. Steven will be addressing how influencer marketing has shifted over the last 4 years, how maintaining transparency is a phenomenal tool to build brand love and why smaller influencers are now more effective than celebrities. Want to combat influencer fraud? Come to this session to find tools, tips and techniques to identify who's real and who's faking it.