Becoming a Social First Video Company In Today’s New Monetization Era
Video platforms have undergone a flurry of changes – from algorithm updates to new thresholds for monetising content. This has led brands and creators alike to navigate a new landscape for creating content, but unaware of where to start their strategy and fearing new changes ahead. This session brings together industry leads from across Europe to discuss why brands and agencies should rethink their social strategies from one focused on marketing to one with monetisation abilities; different opportunities for engagement (going beyond the thumbs up/down) and conversion; and how to put together a video monetisation strategy flexible enough to weather ongoing platform shifts. Key stakeholders will share specific examples of brands, agencies, and creators in the space that have navigated these changes and where they could create ROI.