SPONSORED SESSION: Tubular Labs Presents: Are You Creating the Right Content? - How BBC Studios Use Data to Win Audience Attention
In an increasingly competitive and unpredictable global market for audience attention, how do media companies succeed? Learn how the world’s leading video businesses validate and de-risk their content investment decisions. We speak to BBC Studios’ Anna Rafferty on her team’s vision, and how they partner with Tubular Labs to use data to create the right content for their audience.