Keeping Up with and Creating New Trends

Staying on top of what is current and cool can be tricky; new trends, music, and challenges are constantly popping up. Enjoy your favorite creators as they discuss how they manage to create fun and topical content ranging from viral covers to the best new challenges and games. What does it take to keep their fingers on the pulse across all different platforms?

Moderated by: Emma Drew (Creator & YouTube Strategist - Online Media Consulting)