The Business of Podcasting: How to Commercialize, Monetize, and Grow Your Audience
Taking your podcast from personal to professional has become big business. With the emergence of podcasting, many businesses and brands have seen a big return in building a story and personality using the audio format. But should every company be looking toward podcasting to increase brand loyalty and revenue? We sit down with some of the personalities, businesses, and distributors to discuss how podcasting has added value and where it will go in the next few years.