Small Screens: Big Decisions
The need to create videos that work across all screen sizes vexes creatives and challenges budgets. Do we really need different shots and bespoke cuts for every video platform? Robert John Davis, Head of Digital for Ogilvy US, will present and discuss a few tricks of the trade for creating highly-effective video content. Robert will demonstrate how smart and creative strategies can lower production costs, deliver more flexible video assets, and increase engagement with your audience.