Buy 1 View, Get 3 for Free: How to Leverage YouTube Paid Advertising to Boost Your Content Strategy and ROI

If your brand's YouTube channel was a car, then paid advertising would be fuel for the engine... and every car needs its own type of fuel! Do it wrong and the car will not run, no matter how much money you put in the tank. In this presentation, audience growth expert Ken Tan from TubeReach will help you close the gap between these two (usually) separated systems: paid advertising and organic growth. Whether you've just started publishing your very first videos or already have an always-on content strategy, this workshop will help you better understand how to create the most effective paid strategy for your content and your goals.