Neuroscience of Video: How Music, Editing, and Storytelling Affect Your Users

How can you drag TV formats into the online space without harming the formats or taking too much away? And how do they have to be structured in order not to frighten the users? RTL Interactive developed a vertical web format based on TV shows. They got the TV shows on social media platforms and started to improve them through psychological insights. Emojis, editing, and storytelling in videos were adapted to online needs. In this session, you'll learn how people behave on social media platforms, how to transfer a TV format to social media, and how we can control visual behavior through psychology.