Are Micro-Influencers the Key to a Successful Campaign?

While there is currently a huge focus on scale, there is also a huge misconception of how scale is achieved. As marketers increase their focus on targeted ads, they lose the benefits that less targeted, more accessible ads offer: conversation and unity among an audience. In this session, the founders of Influencer.com, Ben Jeffries and Caspar Lee, discuss how to create campaigns that generate conversation at scale, while also reaching the brand's target audience.