The Hype Is Over! How to Successfully Target and Reach Gen Z

There is no secret that Gen Z is on the rise, with no signs of slowing down. In order to understand the new consumer powerhouse, marketers need to understand characteristics and buying behavior of this new generation of culturally diverse and tech savvy consumers. What are the differences and similarities in marketing to Gen Y, and do we understand the implications of getting this wrong? In this panel we sit down with some of the industry’s experts to discuss the importance of balancing your marketing strategy to target the younger generation and reaching them with the right messaging at the right time.

Moderated by: Ashley MacKenzie (Founder & CEO - Fenestra Holdings Ltd)