From TV to Smart Phones: Does Size Matter?! How to Make Compelling Video Content for Gen Z

For the first time in history, consumers are spending more time using their mobile devices than watching TV, with smartphone use increasing rapidly within Gen Z. The way the younger generation consumes and interacts with content has changed at an alarming rate. There is no doubt that marketing strategies need to re-align with this modern consumption shift, but how do you keep creating compelling content to an audience who expects constant engaging experiences? Join the GM of VidCon, Jim Louderback, as he chats with some of the leaders in Gen Z content creation about what makes great content and how to engage with this new generation of viewers.

Moderated by: Jim Louderback (GM - VidCon)