SPONSORED SESSION: Tubular Labs presents: Know What the World Is Watching: The Future of Digital Video
Today billions of viewers worldwide are consuming video on social platforms, generating trillions of views. But with an increasingly fragmented and distributed video ecosystem, traditional measurement hasn’t kept up and there are no standards to truly unlock the digital video economy. To solve this pressing challenge, Tubular Labs has created the Global Video Measurement Alliance (GVMA) to jointly establish new video measurement and analytics standards.
Want to know what the world is watching? Now you can.
In this session, you will:
- Discover never seen before insights into opportunities for audience growth and monetization in key markets across Europe.
- Learn how the world’s leading video businesses are staying ahead by using data to validate and de-risk their content investment decisions.