SPONSORED SESSION: Tubular Labs presents: Light Up the World of Video with EMEA Audience Insights

Since the dawn of time, humans have gathered around fires to share stories. In the modern era, digital video is the communal fire — a place where billions are connecting, sharing, and learning. But for too long, the world has been operating in the dark. Publishers have struggled to monetize, advertisers have been hesitant to invest, and all because there’s been no standard of measurement. We all know the audience is there and growing, but haven’t had the metrics that matter. View counts don’t cut it anymore, it’s knowing true audiences that counts — just like TV. Without that, we’re leaving $20B untapped in the media industry — and we can’t stand it. It’s time to light up the industry, to illuminate the true value of audiences and give video the firepower it deserves. It’s time for a modern measurement standard, and we’re happy to announce that it’s here. Finally, know what the world is watching.

In this session, you'll:

  • Discover never-seen before insights into opportunities for audience growth and monetization in key markets across EMEA.
  • Get a sneak peek into powerful new metrics for audience reach (de-duplicated unique viewers) and engagement (minutes watched).
  • Learn how Tubular partnered with the Global Video Measurement Alliance (GVMA) to build new, co-developed and established video standards.