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Community | Creator | Industry
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20 Feb, 2020
11:00 AM - 11:45 AM 45 minutes
Work with the YouTube Algorithm, Not for It: Tips and Tricks for Developing Smart Strategies on YouTube
Add to Calendar 02/20/2020 11:00 02/20/2020 11:45 Europe/London Work with the YouTube Algorithm, Not for It: Tips and Tricks for Developing Smart Strategies on YouTube The “YouTube Algorithm” is often cast as the great villain in the story of you generating success on the platform. Due to this, one of the most common traps content creators fall into is devoting too much time and effort into “beating” or “gaming” the algorithm, building temporary win conditions and obfuscating other core issues that are more important to your overall success. In reality, the algorithm is simply the parameters under which we all play the game. If we can recontextualize the algorithm’s role in our content’s performance, we can focus on what doesn’t change every time there is an update. This opens up more resources and attention that can be used to build strong, evergreen audience strategies to foster your growth. In this session, we will go over the basic fundamentals of “WHY?” and learn how the answer to that one word question holds everything you need. We will look at tactics, tools, and tricks that will give you, the content creator, the confidence to know how the external forces are working so you can look internally at your own output as the ultimate source of your performance. ExCeL London | ICC Capital Suite Room 7 | London, UK false MM/DD/YYYY
12:00 PM - 12:30 PM 30 minutes
Social Is the New Reach: The Future of Video in Europe
Add to Calendar 02/20/2020 12:00 02/20/2020 12:30 Europe/London Social Is the New Reach: The Future of Video in Europe Today 2.5 billion viewers worldwide are consuming video on social platforms, generating trillions of views. But with an increasingly fragmented and distributed video ecosystem, traditional measurement hasn’t kept up, and there are no standards to truly unlock the digital video economy. Tubular Labs partnered with the Global Video Measurement Alliance (GVMA) to change this through new, co-developed and established video standards. In this session, we’ll share a preview of powerful new metrics for audience reach (de-duplicated unique viewers) and engagement (minutes watched) as well as never seen before insights into opportunities for audience growth and monetization in Europe. Want to know what the world is watching? Now you can. ExCeL London | ICC Capital Suite Room 7 | London, UK false MM/DD/YYYY
21 Feb, 2020
10:00 AM - 10:45 AM 45 minutes
Youth Decoded: Gen Z Teens and Young Adults
Add to Calendar 02/21/2020 10:00 02/21/2020 10:45 Europe/London Youth Decoded: Gen Z Teens and Young Adults Many aspects of teen life are timeless and familiar, but the digital world has transformed the way today’s teens and young adults communicate and see the world, making them pioneers of a new teenage experience. This session will discuss themes that shaped Gen Z teens and young adults, how they’re wired, their attitudes, and ways to authentically connect with them. ExCeL London | ICC Capital Suite Room 12 | London, UK false MM/DD/YYYY