Learn strategies and secrets from some of the industry’s leading figures and professionals to grow your audience and your future

VidCon’s Industry Track offers unparalleled access to top industry leaders, creators, and experts. This year’s Industry Track will provide deep insights into how to build sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy discussions that will chart the course for the future of online video and media in general.

The VidCon London Industry Track will take place Thursday 14th February, through Friday 15th February. Your Industry badge also gives you access to all Community and Creator Track content, which will continue through Sunday afternoon.

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HERE ARE JUST SOME OF OUR CONFIRMED SESSIONS

Becoming a Social First Video Company In Today’s New Monetization Era
Video platforms have undergone a flurry of changes – from algorithm updates to new thresholds for monetizing content. This has led brands and creators alike to navigate a new landscape for creating content, but unaware of where to start their strategy and fearing new changes ahead. This session brings together industry leads from across Europe to discuss why brands and agencies should rethink their social strategies from one focused on marketing to one with monetization abilities; different opportunities for engagement (going beyond the thumbs up/down) and conversion; and how to put together a video monetization strategy flexible enough to weather ongoing platform shifts. Key stakeholders will share specific examples of brands, agencies, and creators in the space that have navigated these changes and where they could create ROI.

John Holdridge (SVP of Social Video Strategy – Fullscreen), Scott Norville (VP, Digital Audience Development – 21st Century Fox) & others TBA.

Step Aside Netflix: How To Build & Monetize Your Own Video Portal
Tired of being at the mercy of the big platforms and their algorithms? Want to own your own community, revenue, and destiny? In this session, Jeroen Wijering, creator of JWPlayer and a well-known veteran digital video innovator, will reveal best practices for building an “owned & operated” destination site. Topics include how to implement players, what analytics really matter, how to build a great mobile user experience, attracting and retaining large audiences, and monetizing with video ads and branded content.

Jeroen Wijering (Creator & Chief Innovation Officer – JWPlayer)

Cutting Through the Clutter: The Secret to Evolved, Creative Storytelling
A humorous, but serious look at how “automated” creative thinking has become around videos. Have we really done all there is to do? Is the future just going to be retreads of old ideas? One of the top creative experts at Ogilvy explains how curiosity is driving the video marketplace and examines why good, effective video is such a rare commodity.

Robert John Davis (Head of Digital (USA) – Ogilvy)

Advanced SEO Strategies To Dramatically Increase Video Views
This detailed session will teach you the tricks of the trade of a search-driven video strategy, covering not only how to optimise your videos for YouTube search but also the foundations of ranking videos in traditional Google search. Fully 2% of Google searches end up in a video view – find out how you can dramatically increase your video views through effective SEO techniques. This session will teach you how to use search to drive views, including website strategies for cross-promoting your video content, why you need a video sitemap and some of the top free tools you can use to improve your ranking, clicks, and views.

Justin Briggs – (Founder and CEO – Briggsby)

LinkedIn: Your Secret Weapon For Branded Video
Video may be relatively new to LinkedIn, but it’s an established social platform with over 500 Million global users. And by effectively tapping into LinkedIn Video you can expose yourself and your brand to this huge audience. Join the top branded content creator on LinkedIn as she lays out a step-by-step process for you to leverage LinkedIn video to grow your audience, increase engagement, build solid brand awareness and sell products and services.

Goldie Chan (Founder, Head of Content and Creative – Warm Robots)

Social Video Trends & Insights Across the UK and Europe
A data deep dive that explores how viewing behavior, affinity, platform, genres, and creators differ between the top EU countries with an eye towards what’s changed over the past six months and what’s likely to change in the future.

Denis Crushell (Managing Director of International – Tubular Labs)

Virtual Reality, AR, 360 Video, and More: Getting the Most out of Tomorrow’s Content Platforms
How do you create 360 videos that keep viewers wanting more? Is vertical video really more effective at communicating a message than horizontal video? What are we asking of our smart speakers more than anything else? Join Harry Brisson, Director of the Nielsen Media Lab, as he walks us through unique research that answers these questions and more – identifying actionable steps that brands, media, and creators can take to prepare themselves for what’s next in media trends and technology.

Harry Brisson (Director – Nielsen Media Lab)

The 8 Formats You Must Know to Build Your Audience on YouTube
Many creators and digital brands struggle to answer the question “what should we make?” They struggle, in part, because they don’t have a system of development in which to analyze their content. Matt Gielen hopes that understanding the taxonomy of digital video will allow a breakdown of the complexity of these programming choices into a structure and a system of thinking that ensures your videos will get watched.

Matt Gielen (CEO – Little Monster Media)

Influencer Productisation Marketing: How to Dramatically Decrease the Customer Purchase Journey by Working With Influencers.
Driving prospective customers from brand awareness to product purchase can be a lengthy and complicated process. In this talk, we’ll show you how to dramatically shorten the customer purchase journey down to just one piece of content. We call this framework: Influencer Productisation Marketing. The process involves combining influencer marketing with decision psychology to encourage customers to take a specific action, with urgency.

Nic Yeeles (CEO – Peg.co)

Who should attend the Industry Track?

  • Creators and Influencers
  • Marketers
  • Advertising Agency Executives
  • Media Company Executives
  • Video Producers, Showrunners, and Creative Executives
  • Brand Strategists
  • Audience Development Professionals
  • Business Owners

With your Industry Track ticket you can:

  • Access all Community, Creator, and Industry content, including the Meet & Greet and Creator Chat Lotteries.
  • Attend the Industry reception to make new friends and connections.
  • Learn secrets from the experts.
  • Build strategies, insights, and alliances.
  • Make new connections with our meeting tools and dedicated social channels.
INDUSTRY
Early-Bird Pricing (through 30th Nov.)£600
Opening Show: 15th Feb.
Community Panels, Expo Hall, Activities, & Night of Love: 16th Feb.
Community Panels, Expo Hall, Activities, & Night of Awesome: 17th Feb.
Meet & Greet Lottery
*note chaperones have access to Meet & Greet Hall when accompanying child
Creator Keynotes, Panels, Workshops, Lounges, & Reception: 15th - 17th Feb.
Industry Keynotes, Panels, Workshops, Lounges, & Reception: 14th - 15th Feb.
Early-Bird Pricing (NOW - 30th Nov.)£600
Standard Pricing (1st Dec. - 17th Feb.)£700

A note from VidCon GM, Jim Louderback:

The online video industry keeps changing quickly — sometimes minute by minute. An algorithm change by Facebook could seriously harm your business, but it also offers an opportunity to accelerate your growth. Fake influencers sap dollars and ROI from marketing campaigns, while truly influential creators continue to provide outsized returns to companies that know how to work with them. Your brand could be tarnished in minutes by association with bad actors and puerile creators, while the trend towards removing ads from truly honourable and valuable creator channels has caused much pain and loss of livelihood.

New megatrends on the horizon promise to create great opportunity — or extreme peril — depending on how you react. Consider crypto-currency and the blockchain, for example. The anonymous blockchain offers the potential to rewrite the rules between creators and fans, but the popping cryptocurrency bubble might just derail the whole thing. Virtual Reality is in the doldrums while its shiner cousin, augmented reality, gets all the happy press. Although the brickbats tossed at both VR and AR are surely misguided, those that do hit home could set either back years.

And what about newer sites, services, products, and platforms? Uncovering the next big thing can propel your business forward, while spending too much time on a dying platform can slow your progress.

We’re super excited to bring VidCon to London in 2019, and the Industry Track will continue to tackle the big issues laid out above, while providing hands-on workshops and seminars to help you build a bigger and better business on the media revolution of online video.

The media world is changing rapidly; fortunes are being made and lost every month. VidCon’s Industry Track provides the only place for Europe’s digital media industry to come together and learn from each other and from the unparalleled group of worldwide experts we bring to London. I am looking forward to seeing you there!

—Jim Louderback, General Manager, VidCon