Becoming a Social First Video Company In Today’s New Monetization Era
Video platforms have undergone a flurry of changes – from algorithm updates to new thresholds for monetizing content. This has led brands and creators alike to navigate a new landscape for creating content, but unaware of where to start their strategy and fearing new changes ahead. This session brings together industry leads from across Europe to discuss why brands and agencies should rethink their social strategies from one focused on marketing to one with monetization abilities; different opportunities for engagement (going beyond the thumbs up/down) and conversion; and how to put together a video monetization strategy flexible enough to weather ongoing platform shifts. Key stakeholders will share specific examples of brands, agencies, and creators in the space that have navigated these changes and where they could create ROI.
John Holdridge (SVP of Social Video Strategy – Fullscreen), Scott Norville (VP, Digital Audience Development – 21st Century Fox) & others TBA.
Step Aside Netflix: How To Build & Monetize Your Own Video Portal
Tired of being at the mercy of the big platforms and their algorithms? Want to own your own community, revenue, and destiny? In this session, Jeroen Wijering, creator of JWPlayer and a well-known veteran digital video innovator, will reveal best practices for building an “owned & operated” destination site. Topics include how to implement players, what analytics really matter, how to build a great mobile user experience, attracting and retaining large audiences, and monetizing with video ads and branded content.
Jeroen Wijering (Creator & Chief Innovation Officer – JWPlayer)
Cutting Through the Clutter: The Secret to Evolved, Creative Storytelling
A humorous, but serious look at how “automated” creative thinking has become around videos. Have we really done all there is to do? Is the future just going to be retreads of old ideas? One of the top creative experts at Ogilvy explains how curiosity is driving the video marketplace and examines why good, effective video is such a rare commodity.
Robert John Davis (Head of Digital (USA) – Ogilvy)
Advanced SEO Strategies To Dramatically Increase Video Views
This detailed session will teach you the tricks of the trade of a search-driven video strategy, covering not only how to optimise your videos for YouTube search but also the foundations of ranking videos in traditional Google search. Fully 2% of Google searches end up in a video view – find out how you can dramatically increase your video views through effective SEO techniques. This session will teach you how to use search to drive views, including website strategies for cross-promoting your video content, why you need a video sitemap and some of the top free tools you can use to improve your ranking, clicks, and views.
Justin Briggs – (Founder and CEO – Briggsby)
LinkedIn: Your Secret Weapon For Branded Video
Video may be relatively new to LinkedIn, but it’s an established social platform with over 500 Million global users. And by effectively tapping into LinkedIn Video you can expose yourself and your brand to this huge audience. Join the top branded content creator on LinkedIn as she lays out a step-by-step process for you to leverage LinkedIn video to grow your audience, increase engagement, build solid brand awareness and sell products and services.
Goldie Chan (Founder, Head of Content and Creative – Warm Robots)
Social Video Trends & Insights Across the UK and Europe
A data deep dive that explores how viewing behavior, affinity, platform, genres, and creators differ between the top EU countries with an eye towards what’s changed over the past six months and what’s likely to change in the future.
Denis Crushell (Managing Director of International – Tubular Labs)
Virtual Reality, AR, 360 Video, and More: Getting the Most out of Tomorrow’s Content Platforms
How do you create 360 videos that keep viewers wanting more? Is vertical video really more effective at communicating a message than horizontal video? What are we asking of our smart speakers more than anything else? Join Harry Brisson, Director of the Nielsen Media Lab, as he walks us through unique research that answers these questions and more – identifying actionable steps that brands, media, and creators can take to prepare themselves for what’s next in media trends and technology.
Harry Brisson (Director – Nielsen Media Lab)
The 8 Formats You Must Know to Build Your Audience on YouTube
Many creators and digital brands struggle to answer the question “what should we make?” They struggle, in part, because they don’t have a system of development in which to analyze their content. Matt Gielen hopes that understanding the taxonomy of digital video will allow a breakdown of the complexity of these programming choices into a structure and a system of thinking that ensures your videos will get watched.
Matt Gielen (CEO – Little Monster Media)
Influencer Productisation Marketing: How to Dramatically Decrease the Customer Purchase Journey by Working With Influencers.
Driving prospective customers from brand awareness to product purchase can be a lengthy and complicated process. In this talk, we’ll show you how to dramatically shorten the customer purchase journey down to just one piece of content. We call this framework: Influencer Productisation Marketing. The process involves combining influencer marketing with decision psychology to encourage customers to take a specific action, with urgency.
Nic Yeeles (CEO – Peg.co)