With a background in retail advertising and shopper marketing, Lucy joined digital-first talent management company Gleam Futures seven years ago. Initially consulting for beauty brands such as Unilever, Chanel and Avon on how to connect with online audiences, Lucy now heads up the talent management division, representing some of the very top influencers in the UK such as Zoe Sugg, Mrs Hinch, Pixiwoo, Tanya Burr, Grace Beverley and Niomi Smart. Gleam represents 70 talent globally out of offices in the UK and US.
Here's where you'll find Lucy Loveridge (Global Head of Talent - Gleam Futures)
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February 21, 2020
12:00 PM - 12:45 PM 45 minutes
The Hype Is Over! How to Successfully Target and Reach Gen Z
Add to Calendar 02/21/2020 12:00 02/21/2020 12:45 Europe/London The Hype Is Over! How to Successfully Target and Reach Gen Z There is no secret that Gen Z is on the rise, with no signs of slowing down. In order to understand the new consumer powerhouse, marketers need to understand characteristics and buying behavior of this new generation of culturally diverse and tech savvy consumers. What are the differences and similarities in marketing to Gen Y, and do we understand the implications of getting this wrong? In this panel we sit down with some of the industry’s experts to discuss the importance of balancing your marketing strategy to target the younger generation and reaching them with the right messaging at the right time. | ICC Capital Suite Room 7 | false MM/DD/YYYY