Jo Burford is the lead Creator Partner Manager for team Niche at Twitter. Niche was acquired by Twitter in 2015 and after 5 years of building digital communities of artists and creators both in the UK and the USA, Jo Burford was employed to grow and engage the EMEA creator community for Niche. Back then, there were 6,000 creators on the global platform, now the community is over 60,000 and growing.
Niche has a multi-platform approach to creating content and unlike some influencer/social networks that focus on one style of content, the Niche community is a thriving network of photographers, videographers, digital artists, lifestyle and comedy creators. Jo has championed diversity of style and content production at Twitter, fueling both the premium creator campaigns on the platform and entertaining audiences on Twitter.