With a degree in Computer Animation Mike's initial career path began as a VFX artist progressing later to Head of Computer Animation at Tandem Films in London. While supervising on VFX for commercials, music videos and short films Mike crossed paths with Simon Tofield and became one of the original team behind Simon's Cat as its first Brand Manager running all online accounts and branded activity. During this time Simon's Cat became the first UK channel to receive a YouTube Gold Button and ranked in the top 100 channels on YouTube globally. From there, with business partner Fleur Brooklin Smith, he founded digital talent agency FlipSide as part of Endemol Shine, where they exec produced the first ever YouTube Originals (Red) production originating from the UK with Dan and Phil's Story of TATINOF. And in 2018 Fleur and Mike launched their own, fully independent talent management company, Above The Fray, which is building on its talent management services, to launch the RAIIVN Esports team and to produce further international live touring shows into 2020 and beyond.
Here's where you'll find Mike Cook (Joint Managing Director & Founder - Above the Fray)
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