Ann Wool, partner, Chief Integration Officer, oversees Ketchum Sports & Entertainment and Ketchum Influencer and is responsible for scaling new specialties into client teams worldwide.
Ann established Ketchum Influencer in 2014 and built it into a firm-wide capability founded upon the notion that influencers are the most relevant communicators among specific target audiences. Ketchum’s methodology, called MAESTRO, is grounded in data, using the most sophisticated tools, contracting and co-creation skills to ID and manage the right influencers. Ketchum’s influencer work spans every industry and includes brands such as Gillette, Braun, Hyundai, Frito Lay, Pernod Ricard, Spin Master and Smuckers.
Ann was recognized as an Adweek 2018 Most Powerful Women In Sports honoree and in 2016 in 2016 as a PRWeek Champions of PR. She served as a multi-year judge for the Clio Sports Awards, was a panelist at the 2016 espnW Women + Sports Summit and moderator at Hashtag Sports 2017.