Emma Banks (Head of Label - frtyfve)

frtyfve is an indie record label & publisher, dedicated to empowering artists through social-first campaigns. The pioneer behind LadBaby’s 2018 Christmas Number 1 & Callum Scott’s silver-selling single “Dancing On My Own”, Emma specialises in digital & editorial driven campaigns, which focus on audience building & engagement to drive returns. Not bothered about the cool/credible, metrics are at the core of her A&R approach, spotting the early indicators of success using data and gut instinct. Beginning her career in A&R & Audience Development, Emma developed emerging acts for major’s includ. Atlantic, Capitol & Warner Bros. After becoming the first person to be hired specifically for influencer marketing at LEGO, she set up frtyfve with Conrad Withey (ex-President of Warner Music Entertainment).Emma helps artists understand their audience, employing innovative & dynamic methods to grow them, with the goal to create repeatable revenue models and release strategies.

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