James Underwood (Head of Music Programming & Editorial - VEVO)

James Underwood is currently Head of Music Programming & Editorial for Vevo, the world's leading music video platform. With over ten years’ experience within the media industry, he is at the forefront of developing high level music programming, editorial and playlist strategies. These global strategies are implemented across Vevo's various O&O platforms, vast channels on YouTube and multiple Social Media outlets, all seen by billions of music fans each month. Prior to working at Vevo, he led Web & Social Media strategies for the iconic UK movie company Pearl & Dean until early 2013. James received his Bachelor of Science honours in Multimedia & Internet Technology in 2008.

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