Jordan is the Chief Business Development Officer of YMU Group (formerly James Grant Group), a leading, global talent management company for talent in Sport, Music, Entertainment and Scripted. Working across 1000+ clients, Jordan is passionate about building elite personality brands at the heart of pop culture. Previously, he worked for VICE’s creative agency VIRTUE as their youngest creative at 17 years old, before joining LADbible in March 2016 to help found their multi award winning creative agency, JOYRIDE. During this time he led social campaigns for Sony Pictures, Diageo, Disney, Amazon and MTV amongst many others. In August 2017, Jordan left LADbible to start his own company ROUNDABOUT, the world’s first Gen Z agency, working with brands ranging from Conde Nast and Warner Music to MTV and James Grant, to help future-proof their creative and social strategies for the next generation.