Sam Olive (Planning Controller - Thinkbox)

With nearly 20 years’ experience in the industry, Sam’s early media career was spent working for Cinema media owners Pearl & Dean and then The National Magazine Company, before moving agency side in 2006 and refocusing on the world of TV. Sam spent several years as a TV Planner and buyer working for Independent agency Total Media and then the UK’s largest media agency Mediacom. In 2014 Sam joined marketing and media consultancy company Ebiquity as an Account Manager, before joining Thinkbox in 2016 as a Planning Controller where he helps spread the word of the power of TV to the industry.

Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. From ensuring that the facts about TV are known (and myths challenged) to understanding how and why TV advertising works, explaining how TV is changing, showcasing innovative and affordable solutions and con