Ben Jeffries is the 23-year-old CEO and co-founder of Influencer, the UK’s leading influencer marketing platform. Ben founded Influencer, his second company, at just 18, dropping out of university and partnering with YouTube star Caspar Lee as co-founder and CMO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Apple, Alibaba and McDonalds. Ben is an award-winning entrepreneur, most recently being named as Media Week’s Rising Star and BMW’s UK Tech Founder 2018.
Here's where you'll find Ben Jeffries (CEO & Co-Founder - Influencer)
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February 20, 2020
11:00 AM - 11:45 AM 45 minutes
Are Micro-Influencers the Key to a Successful Campaign?
Add to Calendar 02/20/2020 11:00 02/20/2020 11:45 Europe/London Are Micro-Influencers the Key to a Successful Campaign? While there is currently a huge focus on scale, there is also a huge misconception of how scale is achieved. As marketers increase their focus on targeted ads, they lose the benefits that less targeted, more accessible ads offer: conversation and unity among an audience. In this session, the founders of Influencer.com, Ben Jeffries and Caspar Lee, discuss how to create campaigns that generate conversation at scale, while also reaching the brand's target audience. | ICC Capital Suite Room 14-16 | false MM/DD/YYYY