Tom McGirr is the Head of Strategy of The Wild, Jungle Creations’ full service creative agency. Tom started his career at independent creative agency M-is, as a creative for clients such as British Airways and The Royal Navy, before moving to MEC as a Lead Creative where he helped launch its creative and content division, Wavemaker, and worked with several notable clients including McVitie’s, Vodafone and Lloyds. Tom joined Jungle Creations in 2017 as Senior Creative Strategist within the commercial team, before becoming Head of Strategy. Tom now oversees all long-term media partnerships across the Jungle network, and recently helped to shape and launch The Wild – a creative agency powered by Jungle Creations, designed entirely to help brands navigate in a fragmented media world.
Here's where you'll find Tom McGirr (Head of Strategy - Jungle Creations)
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February 20, 2020
10:00 AM - 10:45 AM 45 minutes
From TV to Smart Phones: Does Size Matter?! How to Make Compelling Video Content for Gen Z
Add to Calendar 02/20/2020 10:00 02/20/2020 10:45 Europe/London From TV to Smart Phones: Does Size Matter?! How to Make Compelling Video Content for Gen Z For the first time in history, consumers are spending more time using their mobile devices than watching TV, with smartphone use increasing rapidly within Gen Z. The way the younger generation consumes and interacts with content has changed at an alarming rate. There is no doubt that marketing strategies need to re-align with this modern consumption shift, but how do you keep creating compelling content to an audience who expects constant engaging experiences? Join the GM of VidCon, Jim Louderback, as he chats with some of the leaders in Gen Z content creation about what makes great content and how to engage with this new generation of viewers. | ICC Capital Suite Room 7 | false MM/DD/YYYY