Steph is an industry-agnostic strategist who has worked in some of the largest marketing agencies in the world over the last decade, planning for brands like Carnival Cruise Line, Fitbit, and Novartis. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in publications like Digiday, The Huffington Post, and Ragan's PR Daily; more recently, Steph was recognised with silver honours from the PRCA's UK Cannes Young Lions competition in 2018. She moved to London from the States two years ago to expand her ex-US portfolio, and has been teaching digital marketing with General Assembly on both sides of the pond since 2014. She is passionate about blending online and offline marketing to push integrated marketing firmly into the digital age.
Here's where you'll find Steph Parker (Digital Strategy Lead - FleishmanHillard Fishburn)
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February 20, 2020
2:15 PM - 3:00 PM 45 minutes
Influencer Marketing and Paid Media: The Perfect Match
Add to Calendar 02/20/2020 14:15 02/20/2020 15:00 Europe/London Influencer Marketing and Paid Media: The Perfect Match For brands, influencer channels are great ways to get key messages in front of target audiences through trusted personas. However, influencer channels still have to combat things like platform algorithms and diminishing organic reach to get in front of their followers, making paid amplification essential to the success of these campaigns in 2020. | ICC Capital Suite Room 11 | false MM/DD/YYYY