James Guerrier is Senior Director, Global Consumer Insights for ViacomCBS. Based in London, James is responsible for leading consumer insights initiatives to support all of Viacom’s business areas and brands internationally, including MTV, Comedy Central, Nickelodeon, Paramount Network and BET. James joined Viacom in 2013 and has almost 15 years of experience in media research, having worked both for research agencies and for broadcasters, including UK broadcaster Channel 4.
Here's where you'll find James Guerrier (Senior Director, Global Consumer Insights - ViacomCBS)
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February 21, 2020
10:00 AM - 10:45 AM 45 minutes
Youth Decoded: Gen Z Teens and Young Adults
Add to Calendar 02/21/2020 10:00 02/21/2020 10:45 Europe/London Youth Decoded: Gen Z Teens and Young Adults Many aspects of teen life are timeless and familiar, but the digital world has transformed the way today’s teens and young adults communicate and see the world, making them pioneers of a new teenage experience. This session will discuss themes that shaped Gen Z teens and young adults, how they’re wired, their attitudes, and ways to authentically connect with them. | ICC Capital Suite Room 12 | false MM/DD/YYYY