Zac's videos hit global headlines from his first day on YouTube where he pretended to be an olympic gold medalist and joined Team GB in a homecoming ceremony. Since then, his videos and unique storytelling style has put him on the map in the online world, carving out a new niche in finding himself in situations unthinkable to most others. Whether it's cutting birthday cake with Connor McGregor, gracing the ring with Anthony Joshua, or sneaking into Drake’s exclusive backstage afterparty, his exploits have achieved world wide coverage and have been seen over 100 million times online. He now finds himself on a more righteous path, joining forces with best friend Jamie to document their unpolished adventures whilst creating plenty more stories to tell the grandkids in the process.
Zac Alsop (The Zac and Jay Show)
Here's where you'll find Zac Alsop (The Zac and Jay Show)
February 21, 2020
10:00 AM
10:00 AM - 10:45 AM 45 minutes
Stand Out from the Crowd: The Art of Disruptive Influencer Marketing
Add to Calendar 02/21/2020 10:00 02/21/2020 10:45 Europe/London Stand Out from the Crowd: The Art of Disruptive Influencer Marketing In a modern world where there is more accessible content at our fingertips than ever, how do brands cut through the noise? Telling unique and personal stories and building brand loyalty has meant innovating the way brands approach influencers and influencer marketing. Viewers want to feel a part of the experience and taken on a journey that they can fully invest in. But how can you as a brand or agency integrate this into your campaigns to disrupt and stand out from the crowd? Join this panel of experts who are constantly grabbing viewers’ attention as they discuss the fundamentals of using influencers to engage audiences. | ICC Capital Suite Room 7 | false MM/DD/YYYY
3:15 PM
3:15 PM - 4:00 PM 45 minutes
The Science Behind Going Viral: Live
Add to Calendar 02/21/2020 15:15 02/21/2020 16:00 Europe/London The Science Behind Going Viral: Live Harry Hugo from The Goat Agency is joined by The Zac and Jay Show to discuss how to create regular and viral content that people love. Looking at the art and psychology behind viral videos, they will discuss the emotional connection and how you can gradually build a channel to spread this content. | ICC Capital Suite Room 17 | false MM/DD/YYYY