Rosie is the Global Director of Digital Content for BBC Studios which funds, creates and distributes premium content for the BBC across the globe. She was previously with YouTube and Facebook/Instagram, where she led teams and launched some of the world’s most popular video products and apps. She has worked on the launch teams of BBC iPlayer, Facebook Watch and IGTV. Rosie also launched YouTube Originals across Europe and previous to her career in tech, Rosie was a multi-award winning producer and commissioner.
Here's where you'll find Rosie Allimonos (Global Director of Digital Content - BBC Studios)
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February 20, 2020
3:15 PM - 4:00 PM 45 minutes
VidCon Podcast: From TV to Smart Phones: Does Size Matter?! How to Make Compelling Video Content for Gen Z
Add to Calendar 02/20/2020 15:15 02/20/2020 16:00 Europe/London VidCon Podcast: From TV to Smart Phones: Does Size Matter?! How to Make Compelling Video Content for Gen Z For the first time in history, consumers are spending more time using their mobile devices than watching TV, with smartphone use increasing rapidly within Gen Z. The way the younger generation consume and interact with content has changed at an alarming rate. There is no doubt that marketing strategies need to re-align with this modern consumption shift, but how do you keep creating compelling content to an audience who expects constant engaging experiences? Join the GM of VidCon, Jim Louderback, in this podcast as he chats with some of the leaders in Gen Z content creation about what makes great content and how to engage with this new generation of viewers. | ICC Capital Suite Room 17 | false MM/DD/YYYY