Marcus Foley has spent the last decade working with some of the planet’s biggest entertainment brands. From the traditional giants of the movie world like Paramount and Sony to the new breed of entertainers Netflix and Amazon Prime – two of his agencies largest clients globally. Having had a ringside seat to Hollywood’s ever-changing challenges for 10 years, he’s become an expert in how major marketers can capture your attention, when they fail and why and how this can be applied to other types of business. This topic has become a personal passion for Marcus, speaking on it to global innovation teams in brands and media agencies. Recently described as ‘the Willy Wonka of content’ by a client, his energy, enthusiasm and knowledge make him a dynamic and exciting speaker to hear – challenging, instigating debate and entertaining his audiences.
Here's where you'll find Marcus Foley (Co-Founder - Tommy)
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February 21, 2020
3:15 PM - 4:00 PM 45 minutes
Do We Deserve Your Attention?
Add to Calendar 02/21/2020 15:15 02/21/2020 16:00 Europe/London Do We Deserve Your Attention? We need to be honest about the human capacity for attention. We are in an epic battle for eyes and ears, converging into narrowing spaces and facing competition from a myriad of brands, both in and out of our sectors. Because of this “smash and grab” raid on our attention, we must ask ourselves, “Do we deserve your attention?” and be brutally honest with ourselves about the answer to that question. Having had a front-row seat to Hollywood’s ever-changing challenges for 10 years, Marcus has become an expert in how some of the most forward-thinking marketeers can capture your attention, when they fall short, and why and how this can be applied outside the world of entertainment. In this session, join Marcus Foley, co-founder of Tommy, to explore key tactics deployed on behalf of some of the biggest disruptors around, like Netflix. This session will cover everything — first frame strategies, “gamifying” the digital experience, subverting the familiar — all in the name of earning your attention. | ICC Capital Suite Room 11 | false MM/DD/YYYY