Susan Kingston-Brown is Chief Product Officer for EMEA. She has a strong background in global client leadership roles, most recently leading HEINEKEN globally in 32+ markets at Publicis since 2016 and previously included global & regional client leads roles on Mondelez, Etihad Airlines Group, American Express & IBM. Her client leadership roles have been focused on driving change: charged with leading the creation & implementation of client strategic plans and roadmaps transforming the marketing agenda to become digital & data first. This included global infrastructure, global media partnerships, media planning strategy & guidelines to all markets and the oversight and governance of the implementation in market to ensure success. Susan has worked in digital media & agency leadership roles for 18+ years at IPG, Publicis, WPP & in her early career at early stage digital start up at the forefront of performance marketing.
Here's where you'll find Susan Kingston-Brown (Chief Product Officer - Universal McCann)
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February 21, 2020
12:00 PM - 12:45 PM 45 minutes
The Hype Is Over! How to Successfully Target and Reach Gen Z
Add to Calendar 02/21/2020 12:00 02/21/2020 12:45 Europe/London The Hype Is Over! How to Successfully Target and Reach Gen Z There is no secret that Gen Z is on the rise, with no signs of slowing down. In order to understand the new consumer powerhouse, marketers need to understand characteristics and buying behavior of this new generation of culturally diverse and tech savvy consumers. What are the differences and similarities in marketing to Gen Y, and do we understand the implications of getting this wrong? In this panel we sit down with some of the industry’s experts to discuss the importance of balancing your marketing strategy to target the younger generation and reaching them with the right messaging at the right time. | ICC Capital Suite Room 7 | false MM/DD/YYYY