Kate is the newly appointed CEO of Brave Bison as of Spring 2019, having previously held a board position. Brave Bison is first and foremost a video focused social publisher with online communities of 135 million followers. BB also offers client services across creative, strategy and channel management, with clients including P&G, LEGO, LandRover and ANA Airlines. With offices in London, and Singapore, as well as presence across the wider APAC region in Thailand, Korea and Japan, Brave Bison employs over 70 people and is a public listed company. Kate has a rich history in digital and is one of the best known internet advertising pioneers in Europe. After early success at Alta Vista and DoubleClick Kate joined Google as Director, UK, Ireland and Benelux in 2001, notably as Google’s first employee outside the U.S. After Google, Kate was Vice President & MD Europe Bebo, the CEO of AOL Europe, followed by European GM at BuzzFeed and Venture Partner at Hambro Perks VC.
Here's where you'll find Kate Burns (CEO - Brave Bison)
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February 21, 2020
12:00 PM - 12:45 PM 45 minutes
The Hype Is Over! How to Successfully Target and Reach Gen Z
Add to Calendar 02/21/2020 12:00 02/21/2020 12:45 Europe/London The Hype Is Over! How to Successfully Target and Reach Gen Z There is no secret that Gen Z is on the rise, with no signs of slowing down. In order to understand the new consumer powerhouse, marketers need to understand characteristics and buying behavior of this new generation of culturally diverse and tech savvy consumers. What are the differences and similarities in marketing to Gen Y, and do we understand the implications of getting this wrong? In this panel we sit down with some of the industry’s experts to discuss the importance of balancing your marketing strategy to target the younger generation and reaching them with the right messaging at the right time. | ICC Capital Suite Room 7 | false MM/DD/YYYY