Pontus Eskilsson is the Director of Partnerships, EMEA at Twitch, where he works with broadcasting partners from individuals to developers, publishers, and organizations. Pontus’s expertise lies in Esports, UGC and Digital / Creative Advertising. Before joining Twitch, Pontus was the Director for the biggest esports and gaming site in the Nordics, Fragbite, where he developed esports activations for brands like McDonald’s, Com Hem, and Pokerstars.
Here's where you'll find Pontus Eskilsson (Director of Partnerships, EMEA - Twitch)
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February 21, 2020
11:00 AM - 11:45 AM 45 minutes
The Rise of Esports and Why You Should Care
Add to Calendar 02/21/2020 11:00 02/21/2020 11:45 Europe/London The Rise of Esports and Why You Should Care Esports has exploded in the last year and made headlines all over the world. Many brands, football clubs, and media companies have all started investing heavily in its growth within the mainstream world. But where does the line blur between gaming and advertising, and how will these newfound commercial opportunities grow? What is the future for Esports, and how can all digital businesses fit within it? We sit down with some of the leading players in the industry who are helping sculpt the future of this exciting new sport to talk about what the future of Esports looks like. | ICC Capital Suite Room 12 | false MM/DD/YYYY