As a kid, I started building online communities before Facebook was a thing. Now at TubeReach, I help brands (Disney, L'Oréal, Unicef...) with their content and distribution strategy on YouTube: from formats conception to channel optimization. Watch way too many videos but surprisingly still sane(?). What drives me? A need: to choose efficiency and fight mediocrity. A desire: to be strategic and long-term focus, on YouTube and everywhere else.
Here's where you'll find Ken Tan (Audience Growth Manager - TubeReach)
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February 20, 2020
3:15 PM - 4:00 PM 45 minutes
Buy 1 View, Get 3 for Free: How to Leverage YouTube Paid Advertising to Boost Your Content Strategy and ROI
Add to Calendar 02/20/2020 15:15 02/20/2020 16:00 Europe/London Buy 1 View, Get 3 for Free: How to Leverage YouTube Paid Advertising to Boost Your Content Strategy and ROI If your brand's YouTube channel was a car, then paid advertising would be fuel for the engine... and every car needs its own type of fuel! Do it wrong and the car will not run, no matter how much money you put in the tank. In this presentation, audience growth expert Ken Tan from TubeReach will help you close the gap between these two (usually) separated systems: paid advertising and organic growth. Whether you've just started publishing your very first videos or already have an always-on content strategy, this workshop will help you better understand how to create the most effective paid strategy for your content and your goals. | ICC Capital Suite Room 7 | false MM/DD/YYYY