Daniel Cheetham is Group CEO at Happy Finish, an award-winning creative company.
Over the past 7 years, Daniel has built the Tech Division at Happy Finish from the ground up, from engineers, scientists, storytellers and artists. Happy Finish is now a world leader in the creation of immersive experiences across AR, VR & MR and in utilising AI for creative purposes, with well over 250 pioneering technology-based projects delivered to global markets in that time. Having taken the helm at Happy Finish in 2018 Daniel continues to push for innovation through hands-on practice and craftsmanship across all creative mediums.
Before joining Happy Finish, Daniel spent 12 years working in the Publishing, Advertising and Technology-Driven Production spaces, always working at the cross-section of creativity and emerging technologies.