Rupa Shah (Director - Hashtag Ad Consulting Limited)

Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad Consulting takes a unique approach to demystifying advertising regulations across the globe and Rupa works closely with influencers, their managers, ad agencies, tech platforms and brand owners to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.

Prior to founding Hashtag Ad, Rupa trained in law and worked at the Advertising Standards Authority (ASA) for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles.

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