Hawa Arsala (Director of Creative Strategy and Cultural Intelligence - ViacomCBS)

Hawa Arsala’s multi-disciplinary background as a strategist and creative director across the fine art, fashion, tech, and media industries has informed her practice as a member of Viacom Velocity’s Creative Strategy and Cultural Intelligence team.

A lifelong student of critical studies and media theory, she is ever present with the cultural pulse and parses out what is most relevant for brands to align with culture in an authentic and impactful way. Hawa utilizes a critical gaze and visionary creative process to bring insights and thought leadership at Velocity to life in ways that are both engaging and entertaining.

In the past, she has developed strategy and led multi-national campaigns for legacy and pioneer brands like LVMH, Bank of America, Glossier, Nike, the WNBA and more.

Here's where you'll find Hawa Arsala (Director of Creative Strategy and Cultural Intelligence - ViacomCBS)

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