Anna Higgs (Head of Entertainment Media Partnerships, Northern Europe - Facebook)

Anna Higgs is a creative leader working at the forefront of storytelling and audiences. As Head of Entertainment Media Partnerships for Northern Europe at Facebook, Anna leads a team partnering with producers, music artists, creators and public figures to help connect great work with the right audiences.

Because side hustles are all the rage, Anna is also a columnist for Creative Review, specializing in career coaching advice for creatives with the ‘Ask Anna’ monthly feature and is Deputy Chair of the BAFTA Film Committee.

Before joining Facebook Anna was Creative Director at global culture channel NOWNESS, bringing the best emerging and established filmmakers together with bold audience strategies. During her time there, she developed, commissioned, produced and distributed dozens of series, hundreds of single films and curated thousands of acquired short films. She also spearheaded a move to 50/50 gender balanced commissioning across all films, winning a Webby Award.

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