Ditte Lucas is head of brand at Moonbug, a global entertainment company that develops and distributes safe and fun content for children. Ditte is responsible for the positioning and branding of Moonbug and its IP brands, as well as the creative oversight of all its audience touch points including licensing, merchandising and distribution. Additionally, she oversees the company’s communications including PR, advertising, social media and internal communications.
Ditte brings over a decade of experience building engaging and meaningful brands. Prior to Moonbug, she has led large scale transformational projects for global companies including SAS, Lufthansa, Asics, Ford Motor Company, The Bodyshop, Samsung, Lloyds Bank, Sony and Velux among others.