Rich Waterworth (General Manager - TikTok)

Rich is the General Manager for TikTok UK and Ireland. Prior to joining the video-sharing platform, he had spent nearly a decade leading YouTube’s and ITV's marketing across EMEA. He is credited with driving the launch and roll-out of some the iconic services like YouTube Premium, YouTube Music Premium and YouTube Kids. At TikTok Rich’s focus areas stretch from leading the platform’s business operations, business growth and marketing to branding, communications, policy and P&L management.

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