Pete is a Strategist at Droga5, named AdAge's agency of the decade in 2019. The agency describes itself as 'culture first' because it believes that brands that gain cultural currency enjoy greater commercial success. Gaining that cultural currency is harder than ever before but is best achieved by the brands that make a positive contribution to culture.
With over 20 years experience in the brand advice business Pete has helped Amazon, Barclaycard, Apple, Johnnie Walker, Axe, and Mercedes-Benz create stronger connections with culture. He has lived and worked in London, Shanghai and Singapore.