Caspar Lee rose to fame after creating his YouTube channel in 2011 and has since gathered a following of over 18 million and collaborated with celebrities such as Ed Sheeran and Channing Tatum, as well as other YouTubers, such as Conor Maynard. In 2017, Caspar joined Influencer as Co-Founder and CVO, before founding Margravine Management, alongside YouTuber Joe Sugg. In 2018, Caspar became Head of Digital Marketing for clothing brand American Freshman and received the Social Media Superstar Award at The Global Awards.
Here's where you'll find Caspar Lee (CVO & Co-Founder - Influencer)
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February 20, 2020
11:00 AM - 11:45 AM 45 minutes
Are Micro-Influencers the Key to a Successful Campaign?
Add to Calendar 02/20/2020 11:00 02/20/2020 11:45 Europe/London Are Micro-Influencers the Key to a Successful Campaign? While there is currently a huge focus on scale, there is also a huge misconception of how scale is achieved. As marketers increase their focus on targeted ads, they lose the benefits that less targeted, more accessible ads offer: conversation and unity among an audience. In this session, the founders of Influencer.com, Ben Jeffries and Caspar Lee, discuss how to create campaigns that generate conversation at scale, while also reaching the brand's target audience. | ICC Capital Suite Room 14-16 | false MM/DD/YYYY