Influencer marketing pioneer Ricky Ray Butler is the CEO of Branded Entertainment Network (BEN), a company that specializes in using AI to deliver cross-platform brand integrations for TV, film, streaming, digital influencers, music, and more. With over a decade of experience in entertainment advertising, Ricky Ray is a passionate advocate for brand integration as the way forward in connecting brands and communities in meaningful ways. He was named to AdAge’s 40 Under 40, and was listed as one of the top 100 people in influencer marketing by Influence Directory. At BEN, Ricky Ray loves helping brands increase engagement, establish product credibility and build active brand advocate communities through the power of product integration. Under his leadership, BEN became the first entertainment company to leverage deep learning neural networks that are backed with four decades of proprietary campaign data for client successes. Rather than simply matching brands with content opportunities.
Here's where you'll find Ricky Ray Butler (CEO - Branded Entertainment Network)
20 Feb, 2020
4:15 PM - 5:00 PM 45 minutes
Creative Disruption Podcast Live
Add to Calendar 02/20/2020 16:15 02/20/2020 17:00 Europe/London Creative Disruption Podcast Live For years, brands and creators have had to rely on intuition and their own expertise to make decisions about which videos, ads, or integrations work best. But today's savviest creators and brands are using the data generated by their own content to disrupt advertising and entertainment as we know it today — using AI to predict the performance of their campaigns before a single frame is filmed. Join the creators of the Creative Disruption podcast, Ricky Ray Butler, CEO of BEN, and Derral Eves, CEO of Vidsummit and YouTube expert, as they explain how innovators in the space are using AI to make more informed and more profitable decisions — and how you can too. | ICC Capital Suite Room 17 | false MM/DD/YYYY