A digital industry veteran who has worked along side many of the largest scale content creators in both the digital native and traditional entertainment spaces. He has helped guide top digital stars to improve their performance and audience growth, strategized digital campaigns and platform presences for TV shows like The Tonight Show Starring Jimmy Fallon and Lip Sync Battle, and currently is the VP of Audience Development, West Coast for Group Nine Media. At G9 he is working with brands like Now This, The Dodo, Thrillist and Seeker to diversify their audience and maximize performance across multiple platforms.
Here's where you'll find Jonathan 'Wally' Weilbaecher (VP, Audience Development, West Coast - Group Nine Media)
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February 20, 2020
11:00 AM - 11:45 AM 45 minutes
Work with the YouTube Algorithm, Not for It: Tips and Tricks for Developing Smart Strategies on YouTube
Add to Calendar 02/20/2020 11:00 02/20/2020 11:45 Europe/London Work with the YouTube Algorithm, Not for It: Tips and Tricks for Developing Smart Strategies on YouTube The “YouTube Algorithm” is often cast as the great villain in the story of you generating success on the platform. Due to this, one of the most common traps content creators fall into is devoting too much time and effort into “beating” or “gaming” the algorithm, building temporary win conditions and obfuscating other core issues that are more important to your overall success. In reality, the algorithm is simply the parameters under which we all play the game. If we can recontextualize the algorithm’s role in our content’s performance, we can focus on what doesn’t change every time there is an update. This opens up more resources and attention that can be used to build strong, evergreen audience strategies to foster your growth. In this session, we will go over the basic fundamentals of “WHY?” and learn how the answer to that one word question holds everything you need. We will look at tactics, tools, and tricks that will give you, the content creator, the confidence to know how the external forces are working so you can look internally at your own output as the ultimate source of your performance. | ICC Capital Suite Room 7 | false MM/DD/YYYY